Rewarding our community of world explorers
Rewarding our community of world explorers
CR:EW (Cruise Routes Explorers of the World) isn’t your average loyalty program. From your very first booking, you’re part of the community – which includes your personal Cruise Consultant staying in touch, making personalised recommendations, selecting and inviting you to bespoke events, and handpicking things they know will enhance your trips.
A relationship-driven experience
You become part of the CR:EW from your very first booking. No need to ‘register your interest’. And the more you travel with us, the more you benefit – not just in points, but in how well we know you, and how to make your journeys even more special.
CR:EW Benefits
As a CR:EW member you’ll enjoy:
- Hand-chosen cruise recommendations
- Personalised perks and rewards
- Specially-curated luxury hospitality experiences
- Smaller events to meet like-minded travellers back home
- Monthly cruise inspiration newsletter
Meaningful rewards
You start earning points right away on every pound spent, and can redeem them on what matters most to you, from unique local experiences to discounts on your next adventure.
Redeem points for:
Cabin
upgrades
Onboard
credits
Travel
Enhancements
Exclusive discounts
on future voyages
Personalised perks
Your Cruise Consultant will personally select travel and cruise perks, especially for you – from thoughtful details to celebratory gifts and little surprises along the way, all designed to make your trip even more memorable.
Events and experiences
As part of the CR:EW, your Cruise Consultant will personally select and invite you to bespoke events – from luxury hospitality experiences to smaller gatherings with like-minded travelers – all designed to deepen relationships and build a sense of community.
CR:EW (Cruise Routes: Explorers of the World)
Cruise Routes is redefining how we reward our clients. Moving beyond the outdated model of tiered loyalty schemes and generic point-collecting systems, we’ve created a dynamic, client-first rewards experience where every client receives premium perks – from their very first booking.
We celebrate loyalty in a way that feels personal, generous, and engaging. Clients earn points for every pound spent, which can be redeemed for cabin upgrades, onboard credits, private transfers, and exclusive discounts on future voyages. Frequent bookers benefit from accelerated points earning, offering even greater value for their continued trust.
In addition to points, clients enjoy surprise travel and cruise perks, personally selected by their Cruise Consultant and Cruise Coordinator to complement their holiday plans, and tailored to their travel history and preferences. This could be celebratory onboard gifts, upgrades on their travel or personalised itinerary enhancements.
But this programme goes far beyond points. A dedicated Membership Manager will oversee the whole experience, continuously innovating ways to engage members, curate exclusive events, and ensure seamless service. Cruise Consultants and Cruise Coordinators will personally select and invite clients to these bespoke events – from luxury hospitality experiences to intimate gatherings – designed to deepen relationships and build a sense of community.
Afternoon tea is often one of the most cherished rituals at sea – a moment of calm, connection, and quiet luxury. Its journey across historic maritime routes made tea a global symbol of exploration and cultural exchange, inspiring the Cruise Routes Membership experience . With each cruise, clients receive a handcrafted teacup and saucer, designed by a local artist from their destination. With over 20 designs to collect, this unique teaware becomes a personal gallery of travel memories. On your 10th cruise, you’ll receive a limited-edition teapot, and from time to time, discover rare tea accessories.
This is a reflection of our commitment to making every client feel valued, recognised, and inspired to return.
CR:EW Benefits
Premium Perks for EVERY Client
- A dedicated Cruise Consultant and Concierge Assistant to assist with every aspect of your booking – ensuring every booking is managed with expert care, attention to detail, and a genuinely personal touch.
- A special travel perk, personally selected by your Cruise Consultant and Concierge Assistant – designed to enhance your journey to and from your cruise!
- A special travel perk, personally selected by your Cruise Consultant and Concierge Assistant – designed to enhance your journey to and from your cruise!
- A special cruise perk, personally chosen by your Cruise Consultant and Concierge Assistant – designed to make your cruise experience even more memorable!
- An exclusive teacup and saucer with every cruise booking, designed by a local artist from the region you’re visiting – with over 20 to collect.
- A premium document wallet and luggage tags – which you can use for all of your travels!
- Invitations to exclusive member events, hosted by your Cruise Consultant, Concierge Assistant, and Membership Manager.
- Personalised cruise recommendations and special offers from your Cruise Consultant.
- Monthly cruise inspiration newsletter, thoughtfully curated by our Membership Manager.
- Access to our Membership Manager for any personalised support or service that you need.
Earns points on all your cruises… and regular cruisers can earn even more!
Afternoon tea is often one of the most cherished rituals at sea – a moment of calm, connection, and quiet luxury. Its journey across historic maritime routes made tea a global symbol of exploration and cultural exchange, inspiring the CR:EW Membership experience.
Booking Frequency
Points Earned
From your first cruise with us
1 point for every £1
After 5 cruises with us
1.25 points for every £1
After 10 cruises with us
1.5 points for every £1
Booking Frequency
From your first cruise with us
After 5 cruises with us
After 10 cruises with us
Points Earned
1 point for every £1
1.25 points for every £1
1.5 points for every £1
Points collected at time of booking and can be spent on any future bookings (not the same one).
The height of afternoon tea
Afternoon tea is often one of the most cherished rituals at sea – a moment of calm, connection, and quiet luxury. Its journey across historic maritime routes made tea a global symbol of exploration and cultural exchange, inspiring the CR:EW Membership experience.
To celebrate this tradition, for every cruise you take with us, you’ll receive a handcrafted teacup and saucer – designed by a local artist from the destination you’ve visited. With over 20 designs to collect, this unique teaware will become a personal gallery of your travel memories.
On your 10th cruise, you’ll receive a limited-edition teapot, plus additional rare tea accessories for every journey thereafter. And if you reach a 20th cruise, well – you’ll have to wait and see. But we can tell you it’ll be special, it’ll be personal, and it’ll be tea-related.